Like many community festivals, Lakeside Fest tries to remain true to the history and tradition they?ve established. But they are also tasked with keeping the event fresh and exciting as they grow.
In their 37th year, festival organizers decided to go big by choosing a jumbotron from Big Screens on the Go. The 200 square foot modular screen and video production services provided by Big Screens displayed live social media posts, sponsor messages, as well as, let attendees know the day's schedule of events. "We have the fabulous big screen this year that is highlighting the fun activities going on around the park," said Siobahn Cottone, Executive Director.
Paid for through Sponsorships
Aside from providing a great way for the event organizers to communicate with the attendees, sponsors also took notice in a big way. "It's (the jumbotron) been very successful in getting our message out - having our advertise participate," said Ron Russell, Co-Chair Lakeside Festival. "Our sponsors love the additional exposure they get with the big screen on the property.
Awareness is the Key
The giant led jumbotron screen provided better views of the performers on stage, "Over here we cannot really see the band," says Linda Custoff, attendee. "And with the big screen it's nice to see the bands live on the screen so you know someone is playing and not just background music. And also provided performers with something fun to look forward to. "I heard about this a couple of days ago and I got really excited," said Paul Klein, Drummer, Dangerous Joes. "I think it makes the whole (event) more professional."
Engaging the Audience
"It's great to see all of the people here engaging with the screen," said Brian Bachman, President, Big Screens on the Go. "One of the things we pride ourselves on doing is providing a complete solution so that our clients can maximize the screen's potential both monetarily, but also to engage the crowd.
Getting Social
Hundreds of people posted pictures of themselves, friends and family on social media platforms using a custom hashtag. Each of those pictures were reviewed by a person on-site, then once approved their pictures were shared on the 10' x 20' jumbotron mobile screen. "I think it was really cool because someone came and took a picture of me and my friend and later we saw it on the big screen," said Gabrielle Divenere, Vendor, Georgio's Pizza. "It was exciting to see," added Chris Johnson, attendee. "I tried to get my son to go in front of it so we could see him dancing on the big screen!".
Go Big or Go Home
New can be scary. But doing the same thing over and over can be a bore to your audience. Lakeside Festival, an event steeped in tradition, took a chance on ?new? and won BIG time by utilizing a Big Screens On the Go jumbotron video wall. Their only regret about their decision to partner with Big Screens On the Go? Not using two jumbotron LED video walls!
ABOUT LAKESIDE FESTIVAL
Lakeside Festival draws upwards of 50,000 attendees over the July 4th weekend every year. Their picturesque grounds play host to eclectic entertainment in every direction. The Northwest Herald and Pabst Blue Ribbon entertainment stages showcased 15 bands over the 4-day event, ranging from Oldies to Country to Rock & Roll. Food vendors lined up in droves serving up savory eats and sweet treats including Lakeside staple, Mr. Funnel Cakes, a perennial fan favorite! On the south end of the event grounds was the carnival where kids whirled, twirled, spun and flung day and night. There was truly something for everyone to enjoy.
ABOUT BIG SCREENS ON THE GO
Big Screens on the Go high quality mobile led display products have enhanced consumer experience at walks/runs, parades,festivals, concerts, sporting events and corporate events worldwide. Many of our clients have generated more than 10X return on investment with our customized Big Screens sponsorship and advertising sales activations exclusive to our mobile jumbotrons.
We can provide rental pricing for large display modular led or trailer mounted led for any size event or fixed sign installation.
For more information on our LED screen rentals, please call us at 888-830-8011 or email at GoBig@BigScreensOnTheGo.com. Also, as a bonus we have made our website accessible for you 24 hours per day ;-) www.BigScreensOnTheGo.com